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# Can I use UTM Parameters combined with coupons?


### Why UTM parameters?
By tagging your URLs with UTMs, you can get a good understanding of how your visitors interact with your website. Here’s how these parameters appear at the end of your URL.

_UTM parameters are stubborn entities that stick to your links, even when you switch to different networks and mediums._

That means if a visitor picked your coupon (tagged with a UTM) from Twitter to share on Facebook, it would still count as a share from Twitter.


### How to create my UTM parameters?
We advice to use Google URL builder for creating your personal UTM tags.
[https://ga-dev-tools.appspot.com/campaign-url-builder/](https://ga-dev-tools.appspot.com/campaign-url-builder/)

Here are the 5 form fields that you need to complete:
* Campaign Source – The platform (or vendor) where the traffic originates, like Facebook or Google or Newsletter
* Campaign Medium – You can use this to identify the medium like Cost Per Click (CPC), social media, affiliate or QR code.
* Campaign Term – You’ll use this mainly for tracking your keywords during a paid AdWords campaign. You can also use it in your display ad campaigns to identify aspects of your audience.
* Campaign Content – If you’re A/B testing ads, then this is a useful metric that passes details about your ad. You can also use it to differentiate links that point to the same URL.
* Campaign Name – This is just to identify your campaign. Like your website or a specific product promotion. 


### Which URL should I use to combine my UTM tags with my campaigns?

Example regular coupon URL :  [https://digicpn.com/p/abc123](https://digicpn.com/p/abc123)
Coupon URL including UTM parameters: [https://digicpn.com/p/abc123?utm_source=website&utm_medium=cpc&utm_campaign=summer_sale&utm_term=term&utm_content=content](https://digicpn.com/p/abc123?utm_source=website&utm_medium=cpc&utm_campaign=summer_sale&utm_term=term&utm_content=content)


### Conclusion
UTM parameters provide extremely valuable insights about your traffic. You can excavate a goldmine of your audience’s behavioral data with them, boost your sales, and refine your overall marketing effort. 


### Additional data capture fields

Besides the UTM tags it's also possible to add other fields exactly the same as UTM tags.

firstname - first name
lastname - last name
email - email
phone - phone number
address  - address
zip - zip
city - city
custom1 - custom field 1
custom2 - custom field 2
custom3 - custom field 3

Example Coupon URL including addional parameters: 
[https://digicpn.com/p/abc123?firstname=John&lastname=doe&email=john@doe.com](https://digicpn.com/p/abc123?firstname=John&lastname=doe&email=john@doe.com)