> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://help.coupontools.com/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# What is GDPR?

The GDPR or the General Data Protection Regulation, enforced by the European Union, contains rules about the protection of natural persons with regards to the processing of their personal data as well as about the free movement of personal data. The basic idea of the GDPR is to regulate the use of data so that you are in control of your data and not a company. This gives a lot more rights to data subjects and creates more security around data processing.


### Principles of GDPR

* Purpose
* Lawfulness and fairness
* Transparency
* Data minimisation and proportionality
* Accuracy
* Storage limitation
* Integrity and confidentiality
* Accountability