What is the difference between SMB and Agency subscriptions?

Coupontools offers two types of subscriptions: SMB and Agency. Below is a quick overview of the main differences.

What is SMB?

SMB plans are designed for single businesses or brands that manage their own campaigns.

SMB Lite

• 1 campaign
• Basic campaign types (coupons/loyalty)
• Chat support

SMB Pro

• 2 campaigns
• All campaign types available
• Coupon Directory included
• Chat + email support

What is Agency?

Agency plans are designed for agencies managing campaigns for multiple clients.

Agency Lite

• 3 campaigns
• White-label option (custom branding)
• Priority support

Agency Pro

• 5 campaigns
• Subaccounts for clients
• Phone support included

What is the main difference?

• SMB = for one business or brand
• Agency = for multiple clients
• Agency includes extra features such as white-label and subaccounts

Add-ons

All subscriptions can be extended with optional add-ons, such as:

• Extra campaigns
• Custom domain
• Additional users or accounts
• Extra interaction capacity
• Custom development work

Add-ons allow you to scale your subscription based on your needs without changing plan level.

Need help?

Contact support via the help center for personal advice.

Updated on: 20/04/2026